Terms of Service
The agreement between your organisation and us for using Reckon: what you may do, what we owe you, and who carries which risk.
Effective 6 September 2026
These terms are a contract between Zu Technologies Pvt Ltd ("supermargin", "we") and the organisation using Reckon by supermargin ("you", "Customer"). By creating a workspace, connecting an ad account, or using the product, you accept them. If you are accepting on behalf of a company, you confirm you are authorised to bind it.
If you have signed a separate written agreement with us, that agreement governs where the two conflict.
1. What Reckon is
Reckon reads the Meta and Google ad accounts you connect, keeps a performance history, describes your creative, and produces a ranked queue of recommended moves against the target economics you configure.
Reckon has read-only access to your advertising accounts. It does not create, edit, pause, budget or spend. Every recommendation is executed by a human in the platform's own tools, or not at all.
We may change, add to, or withdraw features. Where a change materially reduces the service, we will give reasonable notice to workspace administrators.
2. Accounts and eligibility
- You must be at least 18 and able to enter a binding contract. Reckon is a business product and is not offered to consumers.
- You are responsible for everything done under your workspace, including by the people you invite and by anyone using their credentials.
- Keep credentials confidential and tell us promptly at security@supermargin.ai if you suspect unauthorised access.
- Workspace administrators control membership and roles. Removing someone from the workspace is your action, not ours.
3. Connected ad accounts, your responsibility
Connecting an ad account is the moment you take on the most responsibility under these terms. By connecting one you confirm that:
- you own the account, or have the account owner's authority to connect it and to share its data with us;
- doing so does not breach your agreements with Meta or Google, your contract with a client, or any law;
- where you connect a client's account, you have told them and hold whatever consent or authority that requires;
- you will disconnect an account promptly when that authority ends.
Your use of Reckon must also comply with the platforms' own terms, including Meta's Platform Terms and Developer Policies and the Google Ads API Terms and Conditions, which continue to apply to you directly. If a platform suspends or revokes access, whether to us or to you, the affected features stop working; that is outside our control and is not a breach of these terms.
4. Acceptable use
The Acceptable Use Policy is part of these terms. In short: do not resell or scrape the service, do not reverse engineer it, do not attack it, do not use it against data you have no right to, and do not use it to build a competing product.
We may suspend a workspace immediately where use threatens the security or integrity of the service, breaches a platform's terms in a way that endangers our access, or is unlawful. Where the risk allows it, we will warn you first and give you a chance to fix it.
5. Fees
Reckon is currently offered free of charge during early access. We may introduce fees, and if we do we will give at least 30 days' notice to workspace administrators before any charge applies to you; continuing to use the paid service after that notice is your acceptance of the fees. Nothing in this section obliges you to pay for a period you were told was free.
Where fees do apply, they are exclusive of taxes, and you are responsible for any GST, VAT, or withholding your jurisdiction imposes.
6. Your data, our data
- Customer Data
- Everything we sync from your connected accounts, plus what you configure and upload. It is yours. You grant us a non-exclusive licence to host, process, transmit and display it for the purpose of providing and supporting the service, and to create anonymised, aggregated statistics that cannot identify you, your clients or any individual.
- Output
- Verdicts, tags, summaries and reports the product generates from your data are yours to use in your business, subject to these terms.
- The service
- Reckon itself (the software, models, prompts, interfaces, documentation and brand) stays ours. Nothing here transfers ownership of it, and feedback you send us we may use freely without owing you anything for it.
Personal data is handled under the Privacy Policy and, where you are a controller and we a processor, the Data Processing Addendum, which is incorporated into these terms.
7. Recommendations are advice, not decisions
Reckon's verdicts, forecasts, tags and briefs are decision support generated in part by AI. They can be wrong, incomplete, or based on data a platform reported late or revised. You are responsible for every decision you take about your advertising, and for checking anything material before you act on it.
We do not provide financial, legal, tax or professional advice. We do not guarantee any advertising result: no return, no conversion volume, no cost per acquisition. No statement in the product or our marketing should be read as one.
8. Availability and support
We aim to keep Reckon available and to sync data on schedule, but during early access the service is provided without a contractual uptime commitment. Platform rate limits, platform outages and platform data revisions all affect what Reckon can show and when. Support runs by email at hello@supermargin.ai on business days.
9. Third-party services
Reckon depends on services we do not control: Meta, Google, our hosting and model providers, listed on the sub-processor page. We choose them carefully and contract with them, but we are not responsible for their acts, outages or changes to their APIs, and a change one of them makes may require us to change or remove a feature.
10. Warranties and disclaimer
We warrant that we will provide the service with reasonable skill and care, and that we have the right to grant the rights we grant here.
Otherwise, and to the fullest extent the law allows, the service is provided as is and as available, and we disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose, non-infringement, and any warranty that the service will be uninterrupted, error-free, or that its output will be accurate or complete.
11. Limitation of liability
To the fullest extent the law allows, neither party is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, lost advertising spend, lost data or lost goodwill, however caused.
Each party's total aggregate liability arising out of or relating to these terms is capped at the greater of (a) the fees you paid us for the service in the twelve months before the event giving rise to the claim, and (b) USD 100. While the service is free of charge, the cap is USD 100.
Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited. Your indemnity obligations in section 12 and either party's breach of confidentiality are outside the cap.
12. Indemnity
You will defend and indemnify us against third-party claims arising from: your Customer Data; your connecting an ad account you had no right to connect; your breach of the Acceptable Use Policy or of a platform's terms; and your use of Reckon's output. We will tell you promptly about any such claim, let you control the defence, and cooperate at your expense.
13. Term, suspension and termination
- These terms run from your first use until the workspace is closed.
- You may stop at any time: disconnect your accounts and close the workspace, or ask us to.
- We may terminate for material breach that is not cured within 14 days of notice, or immediately for the conduct described in section 4.
- On termination we stop processing, and we delete your data on the timetable in the Privacy Policy and the deletion instructions. Export what you want to keep before you close the workspace.
- Sections that by their nature survive do survive: data ownership, disclaimers, liability, indemnity, confidentiality.
14. Confidentiality
Each party will protect the other's non-public information with at least reasonable care, use it only to perform under these terms, and disclose it only to people who need it and are bound to keep it confidential. This does not cover information that is public through no fault of the recipient, was already known, is independently developed, or must be disclosed by law, in which case the recipient gives notice where it lawfully can.
15. General
- Changes
- We may update these terms. Material changes are notified to workspace administrators at least 30 days before they take effect; continuing to use Reckon after that is acceptance. If you do not accept, stop using the service before the effective date.
- Assignment
- Neither party may assign without the other's consent, except to a successor in a merger, acquisition or sale of substantially all assets.
- Force majeure
- Neither party is liable for a failure caused by something outside its reasonable control, including a platform's outage, suspension, or change of terms.
- Severability and waiver
- If a provision is unenforceable, the rest stands. Not enforcing a right once does not waive it.
- Entire agreement
- These terms, with the Acceptable Use Policy, Privacy Policy and Data Processing Addendum, are the entire agreement about their subject matter and replace earlier discussions.
- Notices
- To us: legal@supermargin.ai. To you: the email addresses of your workspace administrators.